YOUTUBE LOOKS TO GIVE BRANDS ACCESS TO CORD-CUTTERS WITH MASTHEAD ADS FOR TV

YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space. In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search...

Adweek.com (Date:09/18/2019 14:05) Read full article >>

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