YOUGOV IS PITCHING ITS GDPR COMPLIANT BLOCKCHAIN TARGETING TOOL AS A 'BOON' FOR PUBLISHERS

Market research giant YouGov is readying a blockchain solution that will allow EU Consumers to choose which data they share with brands; a move that will not only help it preserve its nascent digital ad network post-GDPR, but one it's pitching as a "great boon" for publishers too. With the deadline looming for the strict new EU legislation – which covers everything from Consent to data portability and carries with it multimillion non-complian...

Thedrum.com (Date:05/01/2018 07:00) Read full article >>

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