YELLOW TAIL'S SUPER BOWL EFFORT FEATURES 'HAPPY' FOOTAGE FROM CONTEST SUBMISSIONS

Yellow Tail wine is back in the Super Bowl, and it is using footage from two of its contest winners to create the 'Tastes Like Happy' 30-second ad. In 2017, Yellow Tail became the first wine brand in almost 40 years to advertise during the Big Game, which led to a second successful ad in last year's game. "Our new 'Tastes Like Happy' campaign celebrates everyday moments of joy around a bottle of Yellow Tail," said Tom Steffanci, president of De...

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Super Bowl: The Super Bowl is the annual championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rath
Game: A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements. However, the distinction is not
Family PhotoFamily: In human context, a family is a group of people affiliated by consanguinity , affinity , or co-residenceshared consumption . Christopher Harris notes that the western conception of family is ambiguous, and confused with the household, as revealed in the different contexts in which the word is used:
Social: The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of w
Social Media: Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and techn
Happy: Happiness is a mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy. A variety of biological, psychological, religious, and philosophical approaches have striven to define happiness and identify its sources. Various research g
Radio: Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30kHz to 300GHz. These waves are called radio waves. Electromagnetic radiation travels by means of oscillat