WHY THE ADVERTISING INDUSTRY WILL MISS MOBILE WORLD CONGRESS THIS YEAR (AND WHY IT WON'T)

For anyone who's worked in the mobile space over the past 20 years the news was huge. Mobile World Congress, the networking event for the Industry, has been cancelled over fears that the coronavirus pandemic would use the event to do a little networking of its own. While the cancellation makes complete sense from a public health perspective, it nevertheless comes as a huge shock. I've attended the event every year since 2007, and seen its rise t...

Thedrum.com (Date:02/14/2020 15:32) Read full article >>

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Martin Sorrell: Sir Martin Sorrell is an English businessman and the chief executive officer of WPP Group. He has served in that role since he started the company.
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World: World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth.
Industry: Industry is the production of an economic good or service within an economy. Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies. This occurred through many s
Congress: A congress is a formal meeting of the representatives of different nations, constituent states, independent organizations , or groups.
Hotel PhotoHotel: A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms a
Hall: In architecture, a hall is fundamentally a relatively large space enclosed by a roof and walls. In the Iron Age, a mead hall was such a simple building and was the residence of a lord and his retainers. Later, rooms were partitioned from it, so that today the hall of a house is the space inside the
Advertising: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic