WHY RETAIL NEEDS TO STOP TRYING TO CREATE CULTURE: DRAGONS VERSUS STEAK BAKES

2011. A big year. The year that bin Laden and Gaddafi were both killed. The year that Kate and Wills tied the knot. And the year that JOHN LEWIS cemented their place as purveyors of an annual festive advertising treat with 'The Long Wait'. The formula was set. A big track, a heart-string-tugging twist, high production values - all neatly wrapped up in a bow around the core insight of the power of giving. Since that endearing small boy, we've ha...

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JOHN LEWIS:
- JOHN LEWIS Wikipedia
Christmas: Christmas is an annual commemoration of the birth of Jesus Christ and a widely observed holiday, celebrated generally on December 25 by millions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide,
- Christmas Wikipedia
Monday: Monday is the day of the week between Sunday and Tuesday. According to the traditional Christian, Islamic and Hebrew calendars, it is the second day of the week. But according to international standard ISO 8601 it is the first day of the week. The name of Monday is derived from Old English Mnandg a
Friday: Friday is the day between Thursday and Saturday. In countries adopting Monday-first conventions as recommended by the international standard ISO 8601, it is the fifth day of the week. It is the sixth day in countries that adopt a Sunday-first convention, as in the Abrahamic tradition. In other coun
Saturday: Saturday is the day of the week following Friday and preceding Sunday. Saturday is the seventh and therefore last day of the week according to many commonly used calendars, but it is the second-to-last day of the week according to ISO 8601 . The Romans named Saturday dies Saturni no later than th
British: The word British is an adjective referring in various ways to the United Kingdom, or the island of Great Britain, and its people.
Black: Black is the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light. It is the opposite of white and often represents darkness in contrast with light.
London: London ilndn is the capital city of England and the United Kingdom. With an estimated 8,308,369residents in 2012, London is the most populous region, urban zone and metropolitan area in the United Kingdom.[note 1] Standing on the River Thames, London has been a major settlement for two millennia, it
Food: Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells in an
January: January is the first month of the year in the Julian and Gregorian calendars and one of seven months with the length of 31 days. The first day of the month is known as New Year's Day. It is, on average, the coldest month of the year within most of the Northern Hemisphere and the warmest month of t