WHY NIKE AND ADIDAS ARE LAUNCHING PRODUCTS ON SNEAKER RESALE SITE STOCKX

With the global resale sneaker Market set to hit $6bn by 2025, the likes of Adidas and Nike are launching new brands directly on platforms like StockX as they look to reach a burgeoning audience of 'sneakerheads'. Set up in 2016 as a 'Stock Market of Things', StockX allows people to resell limited-edition, luxury clothing and sneakers. The online marketplace prides itself on "better price transparency," treating Yeezys and Jordans as if they are...

Thedrum.com (Date:11/15/2019 00:51) Read full article >>

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