WHY NETFLIX U.K. IS LEANING INTO IMPACT CAMPAIGNS FOR ORIGINALS

Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile against a progressive platform for change. But for Netflix, this […]

Variety.com (Date:01/29/2020 12:05) Read full article >>

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Netflix: Netflix, Inc. is an American provider of on-demand Internet streaming media available to North and South America, the Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland and flat rate DVD-by-mail in the United States, where mailed DVDs are sent via Permit Reply Mail.