WHY LOSING KOBE BRYANT FELT LIKE LOSING A FRIEND OR A RELATIVE, ACCORDING TO A SOCIAL PSYCHOLOGIST

Monica Almeida/Reuters   Edward R. Hirt is a professor of psychological and brain sciences at Indiana University. Many people felt themselves deeply affected by Kobe-bryant/' title='Kobe Bryant News'>Kobe Bryant's recent death — even though most never met him. Hirt sees three main reasons for this: Parasocial bonds, where people develop one-way relationships that they feel intimately connected to, often through social media; the "what if" factor, making the death feel...

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