WHY IT'S TIME TO REINVENT THE MARKETING FUNCTION

It should come as no surprise that some of the world's most successful Companies are abolishing the role of chief Marketing officer (CMOs). Advertising, or at least traditional advertising, has historically been the core tool that CMOs use for marketing a Company's products or services. Yet it has been on the wane ever since the internet came along and turned everything on its head. For example, two years ago The Coca-Cola Company, one of th...

Thedrum.com (Date:08/16/2019 09:31) Read full article >>

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Evan Spiegel:
- Evan Spiegel Wikipedia
Company: A company is an association or collection of individuals, people or "warm-bodies" or else contrived "legal persons" . Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared g
Market: A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buye
Companies: A company is an association or collection of individuals, people or "warm-bodies" or else contrived "legal persons" . Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared g
Advertising: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic
SnapChat: Snapchat is a photo messaging application developed by Stanford University students. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how lo
Evan: Evan is a Welsh masculine given name derived from "lefen", a Welsh form for the name John. In other languages it could be compared to "Ivan", "Ian", and "Juan" the name John is derived from the ancient Hebrew name Yhnn, which means "YHWH Is Gracious". Evan is also a Celtic name meaning "Young Warri
Coca Cola: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in