WHY I LIKE 'LIKE' – A CREATIVE'S CONFESSION

Despite being brutally maligned and largely dismissed in every respectable field of creative writing, 'like' is as close to a perfect word as you'll find. Think about it. The superlatives we deal in, especially as copywriters, are all open to misuse, overuse and, worst of all, overstating the ordinary. It is unlikely that the four thousand items currently being advertised as awesome or ultimate or amazing or immaculate all merit such lofty terms...

Thedrum.com (Date:02/14/2020 15:32) Read full article >>

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