WHAT VERIZON'S SUPER BOWL STRATEGY SHOWS ABOUT BLURRING THE LINES OF SPORTS AND ESPORTS

As Bowl/' title='Super Bowl News'>Super Bowl ad spends continue to climb, with an estimated $435 million (nearly $100 million more than last year) spent during this year's Big Game, brands are looking for other ways to leverage the spectacle of the Super Bowl. One prime example from this year was Verizon. As a partner of the NFL, Verizon...

Adweek.com (Date:02/14/2020 00:10) Read full article >>

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Super Bowl: The Super Bowl is the annual championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rath
Game: A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements. However, the distinction is not
Verizon: Verizon Communications Inc. , branded as Verizon , is an American broadband and telecommunications company and a corporate component of the Dow Jones Industrial Average. It started in 1983 as Bell Atlantic with a footprint covering New Jersey to Virginia and emerged as part of the 1984 breakup of A
Bowl: A bowl is a round, open-top container used in many cultures to serve food, and is also used for drinking and storing other items. They are typically small and shallow, although some, such as punch bowls and salad bowls, are larger and often intended to serve many people.