Loyalty marketing is having a moment in the spotlight as 2019 draws enters its final quarter. While there is a lot of uncertainty at the moment, what is crystal clear is that loyalty marketing is high on every brand's agenda. Loyalty programmes are making headlines in the consumer and trade press, the big conferences are heavily promoting loyalty keynotes, and there is a huge amount of buzz around two areas primarily: The biggest players are mak...

Thedrum.com (Date:10/21/2019 16:35) Read full article >>

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