WFA TAPS P&G'S GERRY D'ANGELO FOR MEDIA BOARD: 'ADVERTISERS CANNOT RELINQUISH CONTROL'

The World Federation of Advertisers (WFA) has restructured to better reform industry use of 'media, data and algorithms' appointing P&G's global media director Gerry D'Angelo to co-chair its Media Forum. D'Angelo will work alongside Ben Jankowski, senior vice-president of global media at Mastercard, to help members pressure media owners and digital advertisers to raise their standards in several key areas.  On his appointment, Gerry D'Ange...

Thedrum.com (Date:01/14/2019 13:18) Read full article >>

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