WFA CHIEF STEPHAN LOERKE ON BRAND SAFETY, GDPR AND WHAT MAKES A TOP MARKETER TODAY

The World Federation of Advertisers (WFA) and The Drum have partnered to find the next Global Marketer of the Year. As the 30 September deadline for entries nears, The Drum caught up with WFA chief executive Stephan Loerke to find out what's leading the global marketing agenda and what he believes makes a top marketer today. What would you say is the biggest challenge facing global marketers today? People - the decreasing trust by people in ...

Thedrum.com (Date:09/24/2018 13:55) Read full article >>

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Australia: Australia istrelj, -, -i,[10][11] officially the Commonwealth of Australia,[12] is a country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the world's sixth-largest country by total area. Neighbouring countries include Indonesia, Eas
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France: in Europein the European Union [Legend]
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World: World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth.
People: A people is a plurality of persons considered as a whole, as in an ethnic group or nation. Collectively, for example, Jews are known as "the Jewish people", European Gypsies comprise the bulk of "the Romani people", and Palestinian Arabs are called "the Palestinian people".
September: September is the ninth month of the year in the Julian and Gregorian Calendars and one of four months with a length of 30 days.
Federation: A federation , also known as a federal state, is a political entity characterized by a union of partially self-governing states or regions united by a central government. In a federation, the self-governing status of the component states, as well as the division of power between them and the centra
Drum: The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a shell and struck, either directly with the player's hands, or wi
Advertisers: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic
Marketer: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.