VIDEO ADVERTISING: HOW TO REACH PREMIUM AUDIENCES WITH THE DECLINE OF TV

Growing up in the nineties, it was assumed knowledge that sitting glued an inch from the television would make one's eyes go square. Not that it stopped us from spending long hours channel-hopping, praying for a certain video to play often to no avail.   It's a far shout from the total control consumers have today. Want to watch a music video? Within seconds everything is at your fingertips. When MTV was launched, it did so broadcasting the Bu...

Thedrum.com (Date:01/15/2020 02:51) Read full article >>

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