VERIZON MEDIA TO SELL JCDECAUX INVENTORY AS OUTDOOR INTEREST INCREASES

Media and tech firm Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH, to bring the digital billboard and screen inventory of JCDecaux onto its ad marketplace (demand-side platform). Verizon did not confirm how many screens were being added to its inventory but in adding the stock of the largest out of home company in the world, it confirmed with The Drum that it was adding 25 million impressions per hour or 570 milli...

Thedrum.com (Date:02/13/2020 13:49) Read full article >>

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