UNDER ARMOUR TURNS TO PODCASTS AND LONG-FORM CONTENT IN BID TO 'RE-CENTER' GLOBAL BRAND

After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting. Its latest campaign, 'The Only Way is Through', aims to realign the sports label as one that truly understands athletes' drive to push limits – to break "through" pain and mental barriers. It features a wide array of star athletes, including basketball MVP Stephen Curry, swimming lege...

Thedrum.com (Date:01/15/2020 02:51) Read full article >>

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