UEFA LURES CHINESE TECH BRAND ALIPAY AS SPONSOR FOR EIGHT YEARS

Uefa has roped in Chinese payment platform Alipay as official global payment partner in an eight-year deal. The deal will see Alipay become a sponsor of the men's national team football sponsors 2026. It also includes Uefa Euro 2020 and 2024 and the Uefa Nations League finals. According to Uefa's statement, the partnership aims to bring digital innovation to football fans, enhance their onsite experience and provide seamless payment and other ...

Thedrum.com (Date:11/10/2018 08:04) Read full article >>

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