TRAVEL SUPPLEMENT: A JOURNEY OF A THOUSAND MILES STARTS WITH A SINGLE STEP

Attempting to unpack the whole landscape is like opening Pandora's Box. As an industry we are (or should be) focused on customer journeys, and nowhere is this more literal than in travel. If we think about gain-points and pain-points, the latter is a great opportunity to consider travel anxiety and areas that your brands should be tuning into to add the most value to your customer experience. These key moments along the way can deliver or destro...

Thedrum.com (Date:01/21/2020 23:02) Read full article >>

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