TO SHOUT OR TO WHISPER? DISSECTING QUIET AND LOUD LUXURY

Believe less is more? Then consider yourself a fan of quiet luxury. Love the look of logo-centric brands? Then you're likely a fan of loud luxury. Whether you love quiet or loud luxury, it speaks volumes as to your Social aspirations and is a key profiling trick that luxury brand marketers use to tap into their target audience. But what exactly do the phrases loud luxury and quiet luxury mean? And how do you leverage this in your digital market...

Thedrum.com (Date:02/26/2020 19:55) Read full article >>

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Vuitton: Louis Vuitton Malletier, commonly referred to as Louis Vuitton , or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessorie