TK MAXX ALPINE ADVENTURE AD DOCUMENTS A SLEEK SKIING CHRISTMAS SHOPPING EXPERIENCE

TK Maxx has adopted a daredevil skier called TK to show how shoppers can enter autopilot in its department stores this Christmas.  The 'Gift Different' campaign, created by Wieden+Kennedy London, explores the sense of adventure one feels when snapping up gifts in its stores. Somesuch's Sam Hibbard brought the brand's colourful palette and daredevil mascot TK to an Alps-like setting to build its 'Ridiculous Possibilities' platform. Actor Ker...

Thedrum.com (Date:11/05/2019 14:08) Read full article >>

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