Axelle/Bauer-Griffin/FilmMagic Apple CEO Tim Cook subtly dinged Facebook CEO Mark Zuckerberg while discussing the benefits of augmented reality versus virtual reality. Cook said he thought augmented reality would be the 'next big thing.' Apple threw its weight behind augmented reality, making it easier for developers to build AR apps for the iPhone. Cook also seemed to criticize the more immersive virtual reality, saying augmented reality "d...

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