Released today (14 September), Absolut's global hero film for its 'Create a better tomorrow, tonight' platform catapults the viewer through time and space, starting at the moment of the Big Bang and arriving at a London night out in 2017. The Drum spoke to the brand's agency BBH London to find out how it took on such an epic brief. Creative development for 'One Night' began at the tail end of last year, after the agency won the vodka brand's acc... (Date:09/14/2017 08:57) Read full article >>

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