THE ROAD TO BRANDWEEK: SEPHORA'S DEBORAH YEH ON NAVIGATING 'INSTA-JUDGMENT' CULTURE

Beauty is a big business. In 2017, according to Orbis Research, the global cosmetics market was worth a whopping $532.43 billion, and by 2023 that number is expected to climb to over $800 billion. Sephora, the beauty retailer that carries more than 250 brands with over 2,500 stores worldwide, sits at the forefront of the...

Adweek.com (Date:09/20/2019 16:24) Read full article >>

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Research: "Research and experimental development comprise creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications." Frascati Manual: proposed standard practi
Sephora: Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970. Featuring more than 100brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, color, and haircare. Today Sephora is one of the leading perfume and cosmetic