THE DRUM 2018 REVIEW: A YEAR OF BUILDING TRUST AND TRANSPARENCY

2017 was the year that P&G's CMO Marc Pritchard started the backlash against transparency in digital advertising. This year Unilever's CMO, Keith Weed, took that fight to the world of influencer marketing. Speaking at Cannes Lions, Weed called for urgent action to rebuild trust in the channel. He said that the company would stop working with any influencer found to be buying audiences and would prioritise working with partners who sought to...

Thedrum.com (Date:11/09/2018 17:34) Read full article >>

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April: April is the fourth month of the year in the Julian and Gregorian calendars, and one of four months with a length of 30 days.
March: March imrt is the third month of the year in both the Julian and Gregorian calendars. It is one of seven months that are 31 days long. In the Northern Hemisphere, the meteorological beginning of spring occurs on the first day of March. The March equinox on the 21st marks the astronomical beginning o
September: September is the ninth month of the year in the Julian and Gregorian Calendars and one of four months with a length of 30 days.
Speaking: Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from very large vocabularies. Each spoken word is created out of the phonetic combination of a limited set of vowel and consonant speech sound units. These vocabulari
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Lions: The lion is one of the four big cats in the genus Panthera and a member of the family Felidae. With some males exceeding 250kg in weight, it is the second-largest living cat after the tiger. Wild lions currently exist in sub-Saharan Africa and in Asia while other types of lions have disappeared f
Drum: The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a shell and struck, either directly with the player's hands, or wi
Advertisers: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic