THE DEATH OF THE MARKETING CAMPAIGN: WHY BRANDS SHOULD RETHINK THE DYNAMICS OF CUSTOMER RELATIONSHIPS

Ever-evolving marketing technology and the proliferation of communication channels means that 'communicating', or getting your message out there, has never been easier. That's a positive development, but for some this has created a problem of its own. The level and frequency of comms has resulted in some brands publishing 'nothing to say' content for the very sake of it, perhaps doing more damage to their brand equity than if they said nothing at...

Thedrum.com (Date:02/07/2020 14:31) Read full article >>

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