THE BRAND SAFETY CHALLENGE IN DIGITAL ADVERTISING: A 2020'S STORY

Was your ad delivered in a brand safe environment and how do you know for sure? With the proliferation of digital media channels and platforms, this is the first question many advertisers need to address even before they look at other campaign metrics, such as reach, frequency, and conversions.   The question of media quality will surely be top of mind for advertisers in 2020, and one of their first concerns should be brand safety. Put simply,...

Thedrum.com (Date:02/14/2020 18:42) Read full article >>

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Today: Today may refer to:....
Internet: The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve several billion users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Creative: Creativity is a phenomenon whereby something new and valuable is created . It is also the qualitative impetus behind any given act of creation, and it is generally perceived to be associated with intelligence and cognition.[citation needed]
Monitoring: To monitor or monitoring generally means to be aware of the state of a system. Below are specific examples:
Southeast: Boxing the compass is the action of naming all thirty-two clockwise points of the compass in order. Such names are formed by the initials of the cardinal directions and their intermediate ordinal directions, and are very handy to refer to a heading in a general or colloquial fashion, without having
Southeast Asia: Southeast Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia.[citation needed] The region lies on the intersection of geological plates, with heavy seismic and volcanic activit
Asia: