Shutterstock If you want to send a cold email that actually gets a response, it's important to follow a strategic formula. Subject lines matter because it is the very first thing your reader will see. You have one opportunity to make a great first impression. Give a clear call to action for the reader, and make sure the email includes all necessary contact information in an easily-accessible format. Visit Business Insider's homepage for mor...

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Bill Gates PhotoBill Gates: William Henry "Bill" Gates III is an American business magnate and philanthropist. Gates is the former chief executive and current chairman of Microsoft, the worlds largest personal-computer software company, which he co-founded with Paul Allen. He is consistently ranked among the world's wealthies
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Walmart PhotoWalmart: Wal-Mart Stores, Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private emp
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Business: A business is an organization involved in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to provide service to customers for profit. Businesses may also be not-for-profit or state-owned.
Visit: A visit is where a person, or people, goes to either see someone or a place. It can refer to many things:
Insider: An insider is a member of any group of people of limited number and generally restricted access. The term is used in the context of secret, privileged, hidden or otherwise esoteric information or knowledge: an insider is a "member of the gang" and as such knows things only people in the gang know.