SOCIAL COMMERCE: WHAT APPROACH MARKETERS SHOULD TAKE IN APAC

In 2019, eMarketer predicts the Asia PACific will account for 64.9% of global e-commerce spending with six of the top 10 growing e-commerce markets hailing from the region. It is safe to say that e-commerce is a household name here in Asia, and we have found ourselves in a world where global companies are often playing catch up with their Chinese counterparts.  This explosive e-commerce growth coupled with evolving shopping preferences has chal...

Thedrum.com (Date:08/19/2019 13:49) Read full article >>

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China: China , officially the People's Republic of China , is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35billion. The PRC is a single-party state governed by the Communist Party, with its seat of government in the capital city of Beijing.[
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Social: The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of w
Competition: Competition in biology, ecology, and sociology, is a contest between organisms, animals, individuals, groups, etc., for territory, a niche, or a location of resources, for resources and goods, mates, for prestige, recognition, awards, or group or social status, for leadership. Competition is the opp
Book: A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages pro
Pacific: The Pacific Ocean is the largest of the Earth's oceanic divisions. It extends from the Arctic in the north to the Southern Ocean in the south, bounded by Asia and Australia in the west, and the Americas in the east.
Circle: A circle is a simple shape of Euclidean geometry that is the set of all points in a plane that are at a given distance from a given point, the centre. The distance between any of the points and the centre is called the radius. It can also be defined as the locus of a point equidistant from a fixed p