SINGAPORE CHURCH USES WITTY VISUALS TO PROMOTE THE CHRISTMAS SPIRIT

Singapore-based Church of Our Saviour (COOS) has launched a campaign to celebrate Christmas and the completion of its new building. The campaign uses witty visuals to reach its audiences, which COOS believes are intelligent, visually literate and well-informed. The church tapped one of its members Ed Cheong, who is the former chief creative officer of Ogilvy Asia Pacific, who enlisted the help of Francis Wee, the former executive creative offic...

Thedrum.com (Date:11/22/2019 06:22) Read full article >>

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Christmas: Christmas is an annual commemoration of the birth of Jesus Christ and a widely observed holiday, celebrated generally on December 25 by millions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide,
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Drum: The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a shell and struck, either directly with the player's hands, or wi
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