ROUGHLY 42% OF MULTIBILLION-DOLLAR DEALS LEAK EARLY — AND THE SCOOPS ARE HURTING COMPANIES' MARKETING STRATEGIES

Lucas Jackson/Reuters Though Companies work hard to announce deals on their own schedules, 42% of deals made between 2015 and 2018 were leaked ahead of their reveal, according to a report by communications firm Abernathy MacGregor. Takeover leaks can significantly harm companies' marketing strategies as well. The firm found that leaks lead to vastly decreased media attention on announcement day, as investors and analysts have already mulled ...

BusinessInsider (Date:12/05/2019 17:09) Read full article >>

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