ROTHY'S WON'T CHASE TRENDS—IT'S MAKING THEM

Rothy's, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn't necessarily need to dig deep to figure out how they like a silhouette or a color, either. There are several Facebook groups dedicated to discussing, buying, selling and trading the shoe, including one called Rothy's Addicts...

Adweek.com (Date:10/18/2019 12:48) Read full article >>

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Facebook PhotoFacebook: Facebook is an online social networking service. Its name stems from the colloquial name for the book given to students at the start of the academic year by some American university administrations to help students get to know each other. Facebook was founded in February 2004 by Mark Zuckerberg with
- Facebook Wikipedia
Addicts: Addiction is the continued use of a psychoactive drug, or the repetition of a behavior despite adverse consequences, or a neurological impairment leading to such behaviors.