RESEARCH FINDS BRANDED PODCASTS ARE 22% BETTER THAN TV AT ENGAGING CONSUMERS WHO AVOID ADS

Self-identified ad avoiders were 22% more engaged, emotionally involved and likely to remember brands mentioned in a podcast compared to a television benchmark, according to a new study from the BBC. The study, which was commissioned by the BBC's branded content division, StoryWorks, found that listeners were 16% more engaged when hearing about a brand...

Adweek.com (Date:10/08/2019 22:29) Read full article >>

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