RENAULT AND PUBLICIS ITALIA PARTNER TO SELL CAR VIA CHATBOT

Renault Italy is using Instagram stories and chatbots to sell a limited-edition SUV, a new user experience it's describing as "on the border between fiction and reality". The campaign, conceived by Publicis Italia, features manga-style Instagram stories that promote the Japanese-inspired Captur SUV. Prospective customers can watch these so-called 'Tokyo Stories,' and then connect with a chatbot of a character from the tales to pre-order the car ...

Thedrum.com (Date:10/12/2018 18:29) Read full article >>

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Italy: in Europein the European Union [Legend]
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Tokyo: Tokyo , officially Tokyo Metropolis , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area in the world. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial
Drum: The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a shell and struck, either directly with the player's hands, or wi
Prospective: Prospective literally means "looking forward". It can also refer to an event that is likely or expected to happen in the future. For example, a prospective student is someone who is considering attending a school typically a high school student who is seriously considering applying to a university,
Italia: in Europein the European Union [Legend]
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