PEWDIEPIE HAS AS MUCH NAME RECOGNITION AMONG GEN Z AS LEBRON JAMES, AND MORE RECOGNITION THAN ELON MUSK OR STEPH CURRY

Getty PewDiePie's name is just as recognizable to Gen Z as Lebron James — and PewDiePie has a higher favorability ranking than James — according to a new Morning Consult survey. The study polled Gen Z and millennials about their favorite influencers and the social media they use to follow them. In the influencer industry, YouTube is king — four of the five most popular influencers among survey respondents are YouTubers (Kyl...

BusinessInsider (Date:11/05/2019 22:08) Read full article >>

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