PEPSICO TO WIND DOWN 2019'S AD SPEND BLITZ AS IT RETHINKS MARKETING OF THE 'CLASSICS'

After ramping up its global ad spend by more than 12% year-on-year, Pepsico/' title='PepsiCo News'>PepsiCo is preparing to decelerate marketing investment while "improving" the way it sells its classic brands to consumers. The company increased its global advertising and marketing spending by more than 12% for the full year across its full portfolio of brands as part of its 2019 goal to become "faster, stronger and better". The business additionally invested in data technol...

Thedrum.com (Date:02/14/2020 01:56) Read full article >>

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PepsiCo PhotoPepsiCo: PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pep
- PepsiCo Wikipedia
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