NOVARTIS CONSOLIDATES $600 MILLION GLOBAL MEDIA ACCOUNT WITH PUBLICIS GROUPE

Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis-Groupe/' title='Publicis Groupe News'>Publicis Groupe as its global media buying and planning, data and analytics partner. Starcom and Epsilon, which Publicis Groupe acquired earlier this year for more than $4 billion, will lead the account with the creation of a bespoke solution called NovartisONE2, combining media and data...

Adweek.com (Date:08/15/2019 22:40) Read full article >>

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Publicis Groupe PhotoPublicis Groupe: Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lvy. Publicis Groupe S.A. provides digital and traditional advertising, media s
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Publicis PhotoPublicis: Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies . Publicis Groupe S.A. is presided by Maurice Lvy, and its agencies provide digital and traditional advertising, media s
Groupe: A group is a military aviation unit, a component of military organization and a military formation. Usage of the terms group and wing differ from one country to another, as well as different branches of a defence force, in some cases. Groups therefore vary considerably in size.