NIKE'S JORDAN BRAND IS USING A FACEBOOK MESSENGER BOT TO DELIVER CONTENT

Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan Harvison, global senior director, digital for the Jordan Brand, said his team looks at the two-way conversations enabled by Messenger bots as a...

Adweek.com (Date:10/12/2018 19:55) Read full article >>

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Jordan:
Facebook PhotoFacebook: Facebook is an online social networking service. Its name stems from the colloquial name for the book given to students at the start of the academic year by some American university administrations to help students get to know each other. Facebook was founded in February 2004 by Mark Zuckerberg with
- Facebook Wikipedia
Brand: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Snaps: