Which Brands will be around for ever? Can having a social purpose boost a brand's lifespan? And, how come all the brand love in the world can't stop a brand from dying out? These are some the questions debated by a gathering of marketers and marketing experts at the Immortal Brands Breakfast roundtable hosted by Southpaw as part of its Brand Mortality study.  The roundtable, which was chaired by The Drum editor Stephen Lepitak, included Fever ... (Date:10/03/2018 15:45) Read full article >>

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- JOHN LEWIS Wikipedia
Tesco PhotoTesco: Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer in the world measured by profits . and third-largest retailer in the world measured by revenues . It has stores in 14 co
Diageo PhotoDiageo:
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Pan Am:
Christmas: Christmas is an annual commemoration of the birth of Jesus Christ and a widely observed holiday, celebrated generally on December 25 by millions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide,
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Health: Health is the level of functional or metabolic efficiency of a living organism. In humans, it is the general condition of a person's mind and body, usually meaning to be free from illness, injury or pain . The World Health Organization defined health in its broader sense in 1946 as "a state of comp
Europe: Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and A
Brand: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Consumer: A consumer is a person or group of people, such as a household, who are the final users of products or services.