MORTALITY RATE: THE SHELF LIFE OF A BRAND

Which Brands will be around for ever? Can having a social purpose boost a brand's lifespan? And, how come all the brand love in the world can't stop a brand from dying out? These are some the questions debated by a gathering of marketers and marketing experts at the Immortal Brands Breakfast roundtable hosted by Southpaw as part of its Brand Mortality study.  The roundtable, which was chaired by The Drum editor Stephen Lepitak, included Fever ...

Thedrum.com (Date:10/03/2018 15:45) Read full article >>

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Tesco PhotoTesco: Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer in the world measured by profits . and third-largest retailer in the world measured by revenues . It has stores in 14 co
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Europe: Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and A
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Consumer: A consumer is a person or group of people, such as a household, who are the final users of products or services.