MERLIN ENTERTAINMENT ENLISTS ISOBAR NORDICS FOR CUSTOMER LOYALTY BRIEF

Merlin Entertainment has embarked on a bid to foster customer loyalty by enlisting experience agency Isobar Nordics to spearhead its digital transformation efforts.  Isobar will be tasked with creating a single web and marketing automation platform for the Attractions business. The streamlined solution will unify 140 separate websites to ensure that each of Merlin's businesses has its own distinct platform yet a shared tone of voice. To achiev...

Thedrum.com (Date:11/08/2019 13:11) Read full article >>

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Entertainment: Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audien
November: November is the eleventh month of the year in the Julian and Gregorian Calendars and one of four months with the length of 30 days. November was the ninth month of the ancient Roman calendar. November retained its name when January and February were added to the Roman calendar.
Towers: A tower is a tall structure, usually taller than it is wide, often by a significant margin. Towers are distinguished from masts by their lack of guy-wires.
Attractions: Tourism is travel for recreational, leisure, or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Alton Towers PhotoAlton Towers: Alton Towers is a theme park and resort located in Staffordshire, England, UK. In 2011, it attracted 2.7 million visitors, making it the most visited theme park in the United Kingdom and 9th most visited theme park in Europe. It employs in excess of 2,000 staff members during the summer months, over
Merlin: Merlin is a legendary figure best known as the wizard featured in the Arthurian legend. The standard depiction of the character first appears in Geoffrey of Monmouth's Historia Regum Britanniae, written c. 1136, and is based on an amalgamation of previous historical and legendary figures. Geoffrey c