MEDIAMONKS MERGES WITH FIREWOOD TO ELEVATE S4CAPITAL'S DIGITAL OFFERING

Sir Martin-sorrell/' title='Martin Sorrell News'>Martin Sorrell's S4Capital has acquired Firewood, a Silicon Valley digital agency, for £150m which it will merge with MediaMonks, its digital global content practice. The buy is a bid to leverage S4Capital's digital capabilities, as it strives to deliver a "purely digital, first-party data-driven, faster, better and cheaper content and programmatic offer for clients worldwide, with a unitary Business model," said the press release. Firewo...

Thedrum.com (Date:10/08/2019 12:13) Read full article >>

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Martin Sorrell: Sir Martin Sorrell is an English businessman and the chief executive officer of WPP Group. He has served in that role since he started the company.
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