MEASURABILITY OVER MAGIC? HEINEKEN CMO URGES MARKETERS TO BRING THE JOY

PALM SPRINGS, Calif.--What ever happened to the magic, people? As the CMO of Heineken USA, Jonnie Cahill has more data about consumers and tools for how to reach them than ever before. He's tuned into the latest developments in programmatic advertising, and he's steeped in media mix, awareness and impressions, just like marketers across every...

Adweek.com (Date:11/07/2019 23:07) Read full article >>

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Heineken:
Cahill: Cahill is a name of Irish origin. In Irish, It is the anglicized version of the Gaelic " Cathail" meaning "descendant of Cathal." "Cathal" consists of two parts: "cath" means battle the second could be "val" , so that the name as a whole meant "battle ruler" or "strong in battle", or it could be "a