To celebrate the launch of the spicy variety of its fan favourite – McChicken Nuggets – McDonald's has created a spoof hype Brand called 'Schnuggs.'  Created by Leo Burnett London, the campaign draws upon popular youth culture brands like Supreme and the hype generated when a new line drops.  The spoof collaboration is called 'Spicy X Chicken McNuggets' – to be shortened to 'Schnuggs.' To promote the 'launch' of Schnuggs, McDonald's h... (Date:08/16/2019 09:31) Read full article >>

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