MARKETING TO MILLENNIALS AND GENERATION Z: THINGS ARE CHANGING

Understanding millennials has long been viewed as the be all and end all of tapping in youth markets, globally. After all, they account for a major portion of the world's spending power at a projected £1.66+ trillion, in 2020. As a clearly defined segment, they've also ushered in an entirely new way of thinking about how to share information, rent spaces and get around - and are fondly dubbed the 'Uber and AirBnB Generation'. In many ways, they...

Thedrum.com (Date:01/24/2020 14:26) Read full article >>

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