LISTEN: HOW SOCIAL MEDIA HAS CHANGED THE PR GAME

At a time when stars have easy access to their own megaphones to reach fans, there’s a growing wariness in the celebrity industrial complex about engaging in old-school journalistic efforts such as the access magazine profile or get-to-know-you meetings with reporters. And that’s a huge mistake, in the eyes of Sean Cassidy, president of the […]

Variety.com (Date:11/27/2019 21:27) Read full article >>

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