A rose by any other name would smell as sweet, Shakespeare once wrote. Shakespeare, however, wasn't a marketing expert. Usually, when companies stick to a successful brand to build identity and milk as much as they can from the brand. Imagine if Microsoft suddenly chose to name Windows into, say, Microsoft OS. And yet that might be what LG is … Continue reading

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Microsoft PhotoMicrosoft: Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing
- Microsoft Wikipedia
Shakespeare: William Shakespeare 23 April 1616)[nb 1] was an English poet and playwright, widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's national poet and the "Bard of Avon".[nb 2] His extant works, including some collaboration