INSTAGRAM IS TRANSFORMING HOW WE BUY ENGAGEMENT RINGS

Stephanie Gottlieb/Nicole Wegman/Instagram While 'jewelry giants' like Jared and Zales are reporting weak sales, millennial-run businesses with vibrant Instagram presences are shaking up the engagement ring market. This shift is reshaping the $13 billion dollar industry. The platform has both created and responded to a demand for an immersive, personalized, and instantaneous shopping experience.  Celebrities' and influencers' Instagram ...

BusinessInsider (Date:02/14/2020 17:23) Read full article >>

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