Around 88% of marketers in the Asia PACific region are planning to increase their investment in the emerging field of 'outcome-driven media' over the next two years. According to research by Xaxis,  90% of APAC marketers surveyed said the primary metrics they used – most commonly cost per acquisition (CPA), cost per completed view (CPCV), cost per  click (CPC), and click-through rate (CTR) - were very or somewhat effective in evaluating the ... (Date:11/10/2018 08:04) Read full article >>

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India: India , officially the Republic of India [c], is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-wes
- India Wikipedia
Pacific: The Pacific Ocean is the largest of the Earth's oceanic divisions. It extends from the Arctic in the north to the Southern Ocean in the south, bounded by Asia and Australia in the west, and the Americas in the east.
Asia Pacific: Asia-Pacific or Asia Pacific is the part of the world in or near the Western Pacific Ocean. The region varies in size depending on context, but it typically includes at least much of East Asia and Southeast Asia.