IMPACT OF DIGITAL MEDIA SPEND ON BUSINESS OBJECTIVES TO TAKE CENTRE STAGE FOR 2019, SAYS XAXIS

Around 88% of marketers in the Asia PACific region are planning to increase their investment in the emerging field of 'outcome-driven media' over the next two years. According to research by Xaxis,  90% of APAC marketers surveyed said the primary metrics they used – most commonly cost per acquisition (CPA), cost per completed view (CPCV), cost per  click (CPC), and click-through rate (CTR) - were very or somewhat effective in evaluating the ...

Thedrum.com (Date:11/10/2018 08:04) Read full article >>

Related News about "Impact of digital media spend on business objectives to take centre stage for 2019, says Xaxis" news from other sites: (news similarity rate is shown on left.)

18%
PICKUP Receives $5M In Early Stage Funding PICKUP has closed a $5 million funding round led by TDF Ventures and Noro-Moseley Partners. Engage, an Atlanta-based venture fund, also participated in the round. The funds will be used to accelerate .. benzinga.com >>
15%
Microsoft Launcher 5.1 beta adds a Pie-like 'digital health' feature [APK Download] One of the most notable additions to Android 9 Pie was Digital Wellbeing, a feature that can help you track how you use your phone and alter your habits. Most people don't have Pie, but the latest b.. androidpolice.com >>
14%
Google Play Black Friday media deals: 99¢ on all Thanksgiving Day movie rentals, audiobook discounts, and more Google may have just introduced a library of free, ad-supported movies to YouTube, but if you feel like watching something a little more recent than Agent Cody Banks, the company's new Google Play p.. androidpolice.com >>
11%
Finance Ministry insists loans will be repaid from January 2019 The Finance Ministry today insisted that loans that need to be repaid from January 2019 will be paid on time. Both the electronic and print media has reported that, the Government will not be in  a p.. ColomboGazette.com >>
12%
Retailers aim to pick up business from defunct, dying rivals NEW YORK (AP) — Toys R Us and Bon-Ton may be gone but they haven't been forgotten. Companies like Target and online mattress company Casper are creating playbooks to pick up market share that tho.. NewsOK.com >>
India: India , officially the Republic of India [c], is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-wes
- India Wikipedia
AC:
Pacific: The Pacific Ocean is the largest of the Earth's oceanic divisions. It extends from the Arctic in the north to the Southern Ocean in the south, bounded by Asia and Australia in the west, and the Americas in the east.
Asia Pacific: Asia-Pacific or Asia Pacific is the part of the world in or near the Western Pacific Ocean. The region varies in size depending on context, but it typically includes at least much of East Asia and Southeast Asia.
Asia: