HYUNDAI SHARPENS SOCIAL MEDIA TOOLS TO TARGET BUYERS FOR 2018 SONATA

For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.

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Hyundai PhotoHyundai: Hyundai was a multinational chaebol headquartered in Seoul, South Korea. It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001.
- Hyundai Wikipedia
Sonata: Sonata , in music, literally means a piece played as opposed to a cantata , a piece sung. The term, being vague, naturally evolved through the history of music, designating a variety of forms prior to the Classical era. The term took on increasing importance in the Classical period, and by the early