HOW THE 'EXPERIENCE ECONOMY' IS CHANGING NATION BRANDING

One of the first rules in our industry is to never reveal your age, but I'm prepared to break that to show how far nation branding has changed over the course my career and why it's more complex now than ever before. The first ever travel and tourism campaign I was involved in was way back in 1993 when Star TV, the pan regional network I worked for, was selected as a media partner for Thailand's first major global destination campaign. It was a ...

Thedrum.com (Date:11/22/2017 09:05) Read full article >>

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